"There is an old say that “the first step to getting out of a hole is to stop digging”. If you discover that your online reputation has been tarnished on a rough website and that bad results are appearing against your name upon every Google search, do yourself a favour and overcome the natural tendency of constantly clicking on the link to the bad result. A defamatory remark on the internet is similar to a toothache – we feel almost a compulsive need to touch and feel the pain – in case it has already gone without us noticing it. Sadly, with defamatory remarks on the internet, the more you click the more powerful they become. Google gives priority to popularity. So every click makes the bad comment more dominant and in Google’s view also more important, which means that the defamatory remark will constantly be claiming up the search engine ladder with more people seeing it.
When people see a link to a defamatory page against them, they tend to tell friends and family about it with the result that the link to the bad comment becomes very popular. The more people click on the link to see what is being said about their friend/family, the more likely it is that the link will remain at the top of the search engine. So remember that the first step to getting out of a hole is to stop digging. An internet law expert will use special tools to examine the link and the defamatory page regularly without actually adding to its popularity. So if you are unfortunate enough to have enemies who have taken upon themselves to defame your character online – make sure you don’t tell the world about it and take legal advice from an internet law expert as soon as possible. "
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